Creative                             

A.M.I.S.H Chicago Advertising is a full service advertising agency specializing in radio. We take special pride in our award-winning creative department. When A.M.I.S.H is hired to create a radio campaign, our clients are involved in every step of the creative process.

Step by step...

1. Confer with client on unique selling points.
Nobody understands their businesses better than our clients. We'll discuss their unique selling points, their target audience, and the general tone they wish to project in their commercials.

2. Write scripts and present them to clients.
Our award-winning writing staff will present several finished scripts with different concepts. We are concentrating on getting the message across in the most creative way possible. Creativity gets through the white noise of radio advertising.

3. Fine tune scripts with clients.
The client chooses which concept they like the best and we work together with the client to get the exact wording correct.

4. Get final approval of script.
We're not happy with the final script until the client is 100% satisfied. The client has to give final approval before the script is sent to the production department.

5. Send script to production.
Our award-winning production staff has over thirty voice-over artists and singers at our disposal. We cast the commercial, bring in the talent to record their parts, select the music from our vast musical library, and mix the final product in our state-of-the-art digital production studio.

6. Final approval of production.
We submit the rough-mix of the commercial to the client. If they don't like the voices, the acting, the music, the sound effects, or any other part of the commercial, we can go back into the studio and tweak it until the client is 100% satisfied.

7. Distribution.
After the final commercial is approved, A.M.I.S.H. handles the distribution to the various different radio stations airing the commercial.

Other services provided by A.M.I.S.H Chicago Advertising

Radio--Production
Only Occasionally A.M.I.S.H is asked to produce a commercial that has been written by our clients. We would still work just as diligently on steps #5--#7.

Audio Production
We can do audio/production for multimedia presentations, web sites, CD-roms, interactive toys, and many other formats that have yet to be invented. If audio is involved, A.M.I.S.H can do it.

Radio--Writing Only
Occasionally A.M.I.S.H. is asked to write a commercial that will be produced by the production department of a radio station. We would still work just as diligently on steps #1--#4, keeping in mind the limitations of radio station production departments.

Long Form Radio Specials
A.M.I.S.H. Chicago Advertising has also created radio specials for national networks such as Westwood One. Our award-winning writers have radio backgrounds and they know what it takes to put together music and entertainment specials.

Creative--Other Media
Despite our specialization in radio, our writers are well versed in producing truly creative campaigns in every medium. We are fortunate to have very talented partners who do print design and television professionals who can help our clients create excellent local television ads. Whatever the medium, A.M.I.S.H. Account Executives co-ordinate every step of the process to ensure complete client satisfaction, and our design partners are just as dedicated in providing first class service.

Media Buying
A.M.I.S.H Chicago Advertising can help our clients maximize their advertising dollar by helping them target their campaign to the outlets that best serve their individual needs. We work with long-time media professionals who have access to the kind of data the client needs to make informed media buying decisions. Our partners are thorough, and have the kind of media contacts that can help our clients get more than they would have if they handled the media buying themselves.